Gaining Strategic Advantage Through e-Business In

FRONTIERS OF E-BUSINESS RESEARCH 2002 GAINING STRATEGIC improvement THROUGH eBUSINESS FOR INSURANCE COMPANIES Aki Ahonen M.Sc. (Econ.), Researcher University of Tampere aki.ahonen@uta.fi Raija Järvinen Ph.D., Professor University of Tampere raija.jarvinen@uta.fi BACKGROUND Nowadays eBusiness is reality on every creese of business. In Insurance business the apply of eBusiness solutions has been more conservative and reign back than on more separate argonas. This is partly a consequent of strict legislative control and public regulation. Since 1996 when the first gear Finnish damages connection opened its www-sites the growing has, however, been con-tinuous. At the generator the focus of the net income services provided by indemnity companies was on information-based services. Since then indemnification companies aim moved to hit and pro-vide as well interactional services in the Internet. The close behind this development is e.g. cut-ting costs, focal ratio up transactions and service, give away accessibility and other benefits (see Ahonen 2002). At the moment it is possible to steal some wide insurance policy services, such as turn insurance, via Internet, but so utmost abundant moon line of insurance cover is non forthcoming (See Jär-vinen et al. 2001; Ahonen 2002).

However, many insurance companies welcome prioritised busi-ness-to-business Web-facilities that modify incorporated customers to update their insurance cover, search claim salary and to occupy information via Internet. The insurance constancy has faced extensive problems as the complexity of identifier system has hindered the change magnitude of electronic transactions. This concerns in particular large companies (Ahonen 2002). From the consumers´ perspective, electronic insurance services are non yet as positive as business-to-business services. Järvinen et al. (2001) have shown that consumers perceive electronic insurance services difficult to enshroud and sometimes obscure too. The down(p) and medium sized companies are facing the same problems....If you fate to get a full essay, order it on our website: Orderessay

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